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Research papers

The use of societal scenarios for improved corporate planning

The operating environment for many businesses is increasingly affected by social and political pressures, in addition to economic and technological ones. The need for systematic planning is generally accepted by business, but until recently it...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Christine A. Ralph MacNulty, Elizabeth H. Nelson
Company: KANTAR TNS Malaysia
August 1, 1981
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Citation

MacNulty and Nelson (1981a, August 01). The use of societal scenarios for improved corporate planning. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-use-of-societal-scenarios-for-improved-corporate-planning


Research papers

Scenario development for corporate planning

The term “scenario” is familiar to those involved in forecasting, but too few people are aware of what exactly a scenario is, or how it can best be developed and applied. The author describes a method developed over several years in...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Christine A. Ralph MacNulty
June 18, 1980
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Citation

MacNulty, C. A. (1980a, June 18). Scenario development for corporate planning. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/scenario-development-for-corporate-planning


Research papers

Notes on scenario development for corporate planning

In developing scenarios, the four main areas generally considered are economics, technology, society, politics. Business is accustomed to relating the potential state of the economy to its operations in terms of business confidence; willingness and...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Christine A. Ralph MacNulty
June 18, 1980
×

Citation

MacNulty, C. A. (1980a, June 18). Notes on scenario development for corporate planning. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/notes-on-scenario-development-for-corporate-planning